kcal/kg and kcal per treat are different label measurements

Keep the denominator attached

AAFCO’s calorie-content guide distinguishes energy per kilogram from a familiar household measure. A large kcal/kg number is not the number of calories in one small piece. Read the unit each time rather than comparing two printed numbers without their denominators.

Read actual brand wording precisely

PureBites’ official chicken-treat page says an average treat has 3 calories. Pupford’s official chicken-training-treat page describes less than 2 calories per treat. Average and less-than wording should stay qualified; we do not turn either into an exact measured value for every piece.

Do not turn label math into a feeding prescription

Individual diet and treat allowances depend on the animal and belong with the veterinarian or a qualified veterinary nutrition professional. Our purchase tools contain no body-weight, disease or calorie-allowance prescription. Fewer calories per piece are not proof that a product is healthier for every pet.

Before you decide

• Keep kcal units with the number.
• Preserve average and less-than qualifications.
• Use a professional for an individual allowance.